Unhide The Price
Games publishers use many tricks to squeeze more money out of gamers. The most diabolical of all: in-game currencies. The real prices of skins and other digital items are hidden behind fantasy currencies in the games’ shops.
So, Sparkasse made something very simple: the In-Game Calculator that converts game currencies back into real money.
This issue is so relevant that the European Commission has now decided to take action to protect children against these harmful practices with their own law. Just one year after the launch of our campaign.
Artist: Sparkasse
Album: Unhide The Price
Genre: Digital & PR
Producers
My part: Concept & Art Direction
Creative Director: Grischa Mentgen
Copywriter: Maurice Breuer
Principal Creative Art: Ralf Bierhenke
Recognitions
Cannes Lions – Bronze (2x)
New York Festivals – Gold
New York Festivals – Bronze
New York Festivals – Shortlist
ADC Europe – Gold
ADC Europe – Bronze (2x)
London International Awards – Bronze (2x)
London International Awards – Finalist
CLIO Sports – Silver
CLIO Sports – Bronze
Epica Awards – Silver
Epica Awards – Bronze
Eurobest -Shortlist (2x)
ADC Germany – Silver (4x)
ADC Germany – Bronze (4x)
Deutscher Digital Award – Silver
Best of Content Marketing – Gold
Best of Content Marketing – Silver (3x)
Die Klappe – Bronze
Hashtag Sports Awards – Shortlist (2x)