![Portfolio_Vinyl_Unhide_The_Price](https://leowendt.com/wp-content/uploads/2024/06/Portfolio_Vinyl_Unhide_The_Price-1.png)
In-Game Calculator by Sparkasse
Games publishers use many tricks to squeeze more money out of gamers. The most diabolic of all are in-game currencies. The real prices of skins and other digital items are hidden behind fantasy currencies in the game’s shops.
So the Sparkasse made something very simple: convert in-game currencies back into real money. With the In-Game Calculator.
Check it out yourself here!
![IGR_Browser_Extension_2560x1440_4_EN](https://leowendt.com/wp-content/uploads/2024/06/IGR_Browser_Extension_2560x1440_4_EN.png)
![Sparkasse_Unhide_The_Price_App_Screenshots](https://leowendt.com/wp-content/uploads/2024/06/Sparkasse_Unhide_The_Price_App_Screenshots.jpg)
My part: Idea, Art Direction, Execution, Communication Concept
Creative Director: Grischa Mentgen
Copywriter: Maurice Breuer
Principal Creative Art: Ralf Bierhenke
Project Manager: Moritz Hansen, Christian Burch
Account Director: Kevin Claus
Recognition
Cannes Lions – Bronze (2x)
New York Festivals – Gold
New York Festivals – Bronze
ADC Germany – Silver (4x)
ADC Germany – Bronze (4x)
Deutscher Digital Award – Silver
Hashtag Sports Awards – Shortlist (2x)