In-Game Calculator by Sparkasse

Games publishers use many tricks to squeeze more money out of gamers. The most diabolic of all are in-game currencies. The real prices of skins and other digital items are hidden behind fantasy currencies in the game’s shops.

So the Sparkasse made something very simple: convert in-game currencies back into real money. With the In-Game Calculator.

Check it out yourself here!

My part: Idea, Art Direction, Execution, Communication Concept
Creative Director: Grischa Mentgen
Copywriter: Maurice Breuer
Principal Creative Art: Ralf Bierhenke
Project Manager: Moritz Hansen, Christian Burch
Account Director: Kevin Claus

Cannes Lions – Bronze (2x)
New York Festivals – Gold
New York Festivals – Bronze
ADC Germany – Silver (4x)
ADC Germany – Bronze (4x)
Deutscher Digital Award – Silver
Hashtag Sports Awards – Shortlist (2x)