
Sheffield FC – F.O.A.T.
In football, everyone keeps talking about the G.O.A.T.: The Greatest Of All Time. But why is no one talking about the F.O.A.T.? The First Of All Time: Sheffield F.C. – the world’s first football club (founded in 1857) and the founding fathers of the original rules we still play by today.
To celebrate its 164th birthday, and to reclaim relevance despite now playing in the 8th tier, Sheffield F.C. did what they do best – write the rules of football. Only this time, for the world’s most popular football game – EA Sports FIFA 22.
Artist: Sheffield F.C.
Features: EA Sports
Album: F.O.A.T.
Genre: Digital & PR
Producers
My Part: Concept & Art Direction
Art Director: Bernhard Karl Hörlberger, Ralf Bierhenke
Copywriter: Alex Beck, Hamza Ali, Irakli Asatiani
Creative Director: Jakob Rabold, Felix Umbach
Executive Creative Director: Alexander Michaelsen
Recognitions
CLIO Sports – Bronze
CLIO Sports – Shortlist
Hashtag Sports Awards – Best Social Media Campaign
Webby Awards – Honoree
One Show – Shortlist