Mercedes-Benz X Worlds

In gaming classical status symbols like gold chains, expensive watches or skins for playable characters don’t matter. What matters is the amount of titles you won and how you did it. There is a reason the G.O.A.T. himself, Faker, hasn’t used a single skin in a competitive match, but won five Worlds titles and is the idol for every League Of Legends player.

To bring Mercedes-Benz onto the biggest stage of esports – the World Championship, watched by millions of viewers around the world – we created a  futuristic world and reimagined the status symbols of the future.

Instead of gold chains and money bags, players are flexing their KDAs, trophies and style choices. And that of course doesn’t change when picking out a car to race your siblings to a family dinner.