Heiljack

Concerts play an essential role in recruiting new Neo-nazis through music. While the Neo-nazis can freely exhibit their hate at these concerts, they are forced to cover their Nazi tattoos with plasters by law.

Hansaplast, Germany’s go-to medical plaster brand, hijacked these concerts with free plasters to cover up illegal tattoos – plasters that would unknowingly turn hateful bodies into message boards for love and peace.

Art Director: Leo Wendt
Copywriter: Jan-Niels Homann, Rasesh Patkar

Recognition
Clio Awards – Silver